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"Unique root domains" are destroying your SEO....
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Here's why:
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SEOs have become way too obsessed with "unique root domains" for link building.
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"We don't want a link from there, we already have one!"
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This is dead wrong. It's outdated advice.
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I've built links for 400+ brands and have droves of internal data on what works for MANY companies, not just one site where you can't separate correlation vs causation...
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Getting multiple unique root domains (individual websites) linking back to you is amazing.
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But so is having a great website link back to you time and time again.
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Think about it...
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- What if that single domain never links to you again?
- What if that link gets removed or they delete the article?
- What happens if that content is outdated and gets zero traffic?
- What if that domain links to you and your competitor the same amount of times?
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Based on those questions, do you genuinely think it makes sense to get one link and move on...?
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If a website keeps linking to your content, Google is going to see that as a repeated trust signal where a massive brand now thinks you are the go-to reference on a specific topic, time and time again.
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Repeated trust signals are KEY, and often MORE impactful than random, one-off mentions.
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The idea that you should get one single link from a domain and then never get another one is missing the point of link building in the first place: establish trust and become the authority in a topic or niche.
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Authority figures don't get one-off links, one-time, 5 years ago. They get repeated mentions anytime that topic is discussed.
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In addition, multiple links from the same domain act as "link insurance" in the event that one link is removed or an article is deleted or changed.
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Multiple links from the same domain help widen the gap between you and competitors.
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If the domain is authoritative, you should be happy to get repeat links from them.
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Stop clinging to decade-old SEO advice.
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Your organic traffic will thank you later for it.
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Here's how I can help you:

• ​Get guaranteed high authority links every month. Are you a startup who wants to scale your industry authority and get mentions in normally unreachable publications? Book an intro call with my team at uSERP.
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About the author ✍️ Hey! I'm Jeremy Moser. I'm co-founder and CEO at uSERP, a 50+ person performance-driven SEO firm helping high-growth tech companies like Fivetran, Freshworks, ActiveCampaign, Monday, and hundreds more scale profitable customer growth.