How to 2x your organic CTR (real SEO breakdown): Hey you, look at that graph above! (*gasps*) I recently took a uSERP client from 167,000 organic clicks in 6 months to 1,000,000+ the following 6 months. That resulted in... 1000s of users acquired each month 498% increase in traffic 2x CTR increase 9m impressions One of the biggest questions I got: How do you increase CTR now that Google shows a bunch of SERP features that incentivize people not to click? Increasing your SEO click-through rate...
over 1 year ago • 1 min read
How to forecast SEO costs, time to rank, and return on investment: Ask yourself these 7 questions...1. Is it possible to rank for this in 3, 6, or 12 months?2. If I rank top 3, what is the CTR from organic search / expected clicks? 3. How fast do I need a positive ROI here, or is this a long-term (1-3 year) play?4. Is the intent to buy (faster ROI), or just get information (long-term)? 5. What is the CPC of this keyword / what are people bidding?6. How much will it cost to write/build out...
over 1 year ago • 1 min read
Today you’ll learn to accurately predict SEO success or failure, before spending a single dime. Sound good? Cool, read on: Most SEO initiatives fail due to unrealistic expectations. Meaning they don’t actually fail. They just aren’t given enough time to succeed, or prioritization goes out the window for shiny objects. “We want to rank for XYZ keyword that our competitor has been ranking for, for the last 5 years, in the next 6 months!” This isn’t a strategy. It’s a goal, but it doesn’t help...
about 2 years ago • 2 min read
Google is lying to you. About content. About links. About their algorithm. And if you listen to their advice as Gospel truth, I have an ocean front property to sell you in tropical South Dakota. Google says links might become less impactful sometime in the future. You know, the same statement they’ve repeated for the last 15 years (yawn), in which time links have become more important. Case in point, authority sites with the best backlinks in the world rank for topics entirely outside their...
over 2 years ago • 1 min read
Gumroad just went viral on Twitter...for all the wrong reasons... Gumroad is a platform that helps creators to host and charge people for digital products. They're motto for a decade has been centered around helping creators succeed by monetizing their knowledge. By creators for creators, a noble cause...right? Not so fast: they just pulled a 180 and announced they're raising their fees, in one of the least effective ways I've ever seen. Gumroad's old "fee" structure was taking a small % of...
over 2 years ago • 2 min read
